Commercial Organization Effectiveness Improvement

Intense competition and escalating promotional spending. Rapidly expanding organizations. Evolving regulatory and promotional guidelines. Shorter commercial lives. Increasing restrictions from managed care and third party payors.

Such are the realities of execution in today's commercial environment. Clarion works together with client organizations to achieve continuous improvement in the organizational capabilities key to success. From assessments to designing and leading broad organizational transformation programs, Clarion plays a hands-on role in building new capabilities, and establishing and reinforcing new approaches to executing the business.

• Sales force effectiveness improvement
• Sales force scale-up and design
• Sales and Marketing optimization
• Organization transformation program development and management
• Functional capability scale-up plans (managed markets, field-based medical organizations)
• Samples and promotional materials allocation optimization
• Targeting and call planning optimization
• Promotional planning process optimization
• Front line manager training
• Incentive program design