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  • New Product Commercialization
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  • New Product Commercialization and Launch Support

    Approval and launch no longer guarantee commercial success. Narrowing patient populations, increasing scrutiny on cost-effectiveness, sweeping healthcare reform and intense competition have all contributed to reshape the fundamentals of new product commercialization and the models for success.

    Successful commercial innovation in the life sciences industry today requires critical insight, discipline, and creative planning –achievable only through the bold and honest integration of scientific, clinical and commercial perspectives. Throw the old playbook out the window; stop relying on assumptions generated from past product experiences. Success moving forward requires the confidence to chart new paths.

    Clarion works across the industry with companies committed to improving their innovation engine. Early on in the commercialization process, Clarion helps generate the insight and facilitate the dialog to develop clear views of requirements for successful products – providing a framework to guide critical early decision points that will shape a product’s future. Clarion’s engagements typically involve:

    Clarion’s difference is not only in our approach, but also in our ability to work across functions and levels, translating strategy into priorities and clear tactics. Our unwavering focus on progress ensures that you and your team can break through the organizational and resource challenges that frequently undermine effective new product commercialization and launch execution.

    To learn more about our work in New Product Commercialization and Launch, contact us.

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    Clarion's PayerVantage Program

    PayerVantage combines strategic analysis with insights from payers to inform and shape clients’ early stage investment decisions.

    Learn about PayerVantage >>

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