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  • Product Launch Support

    Situation
    The client, a top- five pharmaceutical company with a highly successful portfolio of cardiovascular products, planned to invest $300MM in the launch of a new breakthrough cardiovascular product with blockbuster potential. Clarion was engaged to help develop a strategy, tactical plan and coordinate all functions across the organization for the launch.

    Approach
    Clarion developed a strong working relationship with the client’s brand teams and functional areas, collaborating to develop materials and facilitate key meetings related to strategy development and launch. Clarion aligned efforts across functions, helped to synthesize a coordinated launch strategy and translated that strategy into specific tactical priorities and plans to support the key elements of the product launch:

    Outcome
    The launch strategy, tactical plan and implementation support plan helped our client execute a highly successful product launch and helped the product attain clear blockbuster status. As further evidence of impact, the client internalized our launch planning process as the standard approach for all new product launches going forward.

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